Animal protein is a type of protein ingredient that is specifically derived from the sources such as egg, dairy, fish, and others. Animal protein is widely used in food & beverage industry, cosmetics industry, nutraceuticals industry as a foaming agent, emulsification, and others. There are different variants of animal protein available in the market that include egg protein, fish protein, gelatin, and dairy Protein The global animal protein market is analyzed on the basis of its prospects and future growth rate. The report highlights numerous factors that influence the growth of the market. These include market forecast, drivers, restraints, opportunities, and roles of different key players operating in the market. The report is analyzed for animal protein by product type including gelatin, d airy protein, egg protein and fish protein.

A mushroom is a vegetable with a fleshy fungus that provides nutrients such as vitamins, potassium, and selenium. With sufficient light, humidity, ventilation, temperature, nutrients, pH, and air pressure, mushrooms need a regulated climate. Button mushroom, shiitake mushroom, and oyster mushroom are the most common variety of mushrooms; button mushroom, however, leads in terms of consumption worldwide as it finds its use in salads, soups, and casseroles. As a food ingredient as well as in raw form, mushrooms are mainly used in the food & beverage industry. As fresh mushrooms are a source of high fiber and nutrients and free from preservatives, the demand for fresh mushrooms over canned or preserved mushrooms is growing. For bitter taste, mushrooms are used, so they find their use in plenty of foreign cuisine as a flavor enhancer. In addition, for nutritious foods, mushrooms are well recognized and are also widely used in the nutraceutical industry. It is a recommended food for heart and diabetes patients due to the low sugar and lipid content of mushrooms.

Milk protein concentrate (MPC) is a milk extract that contains high level of encapsulated bioavailable calcium. It contains high concentration of protein and has a wide range of applications in food & beverages. Although majorly used in the preparation of packaged dairy products, but has application in protein supplements. For the purpose of analysis, the report segments the milk protein concentrate market based on application and concentration. The report outlines the details about the applicable use of milk protein concentrate in the market such as packaged products, nutritional products, infant formula, and others (ice cream and desserts). In addition, it summarizes the information about the different concentration of milk protein concentrate available in the market such as low concentration, medium concentration, and high concentration.

根据魔镜数据，2021 年4 月京东食品饮料行业线上销售额为38.3 亿元，同比下降6.9%；其中销量同比减少24.0%至6884 万件，商品均价同比增22.6%至55.6元。销售额下滑主要受销量下降幅度较大影响。分行业看，食品礼券、饮料冲调、茗茶行业线上销售额增速较快，分别同比增加1582.9%、14.2%、13.2%。其余子行业：地方特产、进口食品、休闲食品、粮油调味，同比分别6.2%、-21.0%、-21.6%、-34.3%。2021 年4 月休闲食品行业线上销售额占比较大，达33.7%。

整体观感：下半场的变局与机会。年内节奏看，市场主线仍是业绩兑现支撑估值，需求复苏和成本传导走向下半场，一是需求由反弹式高增走向平稳式增长，二是上游提价逐步传导，下游成本抬升和提价概率提高。同时产业新趋势和新机会显现，一是新的景气赛道出现，如预制菜等，二是集中成为传统赛道新主题，如啤酒企业布局果酒领域。

受去年同期低基数影响，2021Q1 食品饮料板块收入、利润增速相比同期显著加快。Q1 食品饮料板块实现收入2480 亿元，同比增长24%，相较2019 年Q1 提升7.8pct；归属股东净利润514 亿元，同比增长26.9%，相较2019Q1 提升2.54pct，整体改善明显。

3 月白酒产量同比提升，名酒终端价稳中有升。全国2021 年3 月白酒产量79.2 万千升，同比上升24.7%。京东部分名优白酒4 月30 日价格相较21年3 月26 日价格：京东52 度五粮液维持1,389 元/瓶；52 度剑南春涨至459 元/瓶；52 度水井坊上涨10 元至519 元/瓶。

调味品行业黄金十年从2002 年到2011 年，黄金十年复合增速在25%左右，目前调味品行业整体进入缓速增长时代，从扩容式竞争到挤压式竞争状态。分品类看，酱油一超多强格局已定，复调扩容的同时行业集中度亦在提升；分区域看，企业可分为全国化运作、跨区域型和区域型三类，全国化运作企业从各个维度展开综合竞争，跨区域型企业聚焦产品、渠道、区域某一层面。一线品牌在产品研发、品牌推广、组织执行、客户帮扶、终端促销等要素优势更强，对二三线品牌形成挤压式竞争。

（1）逐步布局合理估值板块，迎接基本面改善：布局乳制品伊利，蒙牛，飞鹤，澳优，现代牧业，中炬高新，天味食品，颐海国际，华润啤酒，绝味食品等；（2）紧握高成长型标的，赚取成长的钱：酒鬼，山西汾酒，妙可蓝多，重庆啤酒，盐津铺子；（3）继续持有高估值大白马，时间换空间：茅台、五粮液，古井，海天，安井等；

中国市场规模大、层次多，传统深度分销模式主要依赖线下售点。中国市场规模大、层次多，过去大品牌的销售额主要由线下渠道的售点服务支撑，基本上售点的量级支撑相应量级的销售额。传统的销售逻辑是建立在品质稀缺、信息稀缺、便利稀缺的基础上，为降低消费者选择成本和交易成本，厂家和经销商联合搭建“大品牌+大媒体+大渠道”的深度分销体系，利用规模效应垄断稀缺资源从而获得竞争壁垒。但传统的深度分销模式也存在局限性，主要体现在过于强调线下忽略线上，难以支撑当前的创新零售场景、小众长尾分销和线上线下一体化，数据反馈周期过长和反馈精度不足，导致供应链效率低下。

2020 年，食品饮料（中信）板块共实现营业收入7939.52 亿元，同比增长7.27%，实现归母净利润1403.18 亿元，同比增长15.93%，行业整体增长符合预期。从近三年数据来看，受到疫情影响营收增速有所放缓，但归母净利润仍然呈现了较好的增长趋势。