F&B warehousing is an essential aspect of food supply chain because most foods and
beverages are temperature sensitive and perishable. Refrigeration helps to keep
products fresh and prevents contamination. The competitiveness of the industry is
driven by service or infrastructure ability of vendors apart from price and value-added
services offered. Key vendors are expanding their infrastructure much ahead of the
demand to grasp customer attention and distract them from unorganized or local
vendors. Since warehousing buildings and refrigerated vehicles are fixed assets,
vendors need to concentrate on building scale and customer network to stay
competitive in this fragmented market.