A CCB system offers all types of support services that are provided by an organization to its customers before, during, and after a purchase of the product or service. This includes real-time resolving of customer requests and issues through various customer self-service channels. It acts as a bridge between customers and service providers helping them to understand each other better and manage their mutual relationship. It helps enterprises to achieve customer satisfaction, which helps build a better relationship with the customers. Moreover, it involves real-time reporting of customer-related valuable information to decision makers.The Global CCB Systems market is growing steadily. The majority of the emand for the implementation of CCB systems comes from the Americas, which held the major share in the market in 2012. The APAC and the EMEA regions are experiencing promising growth, and they are expected to gain more market share in the near future. The Global CCB Systems market is expected to reach US$5.71 billion by 2016, growing at a CAGR of 7.41 percent during the period 2012-2016.