The food and beverage sector is highly competitive and dominated by local companies. It is generally open to foreign investors but the government favours local producers. In 2014, Indonesia limited the number of franchise outlets established by one company to a maximum of 250. The franchisor or franchisee is obliged to use at least 80% of business equipment and raw materials that are domestically produced. Global food companies present in the Indonesian food and beverage market include Nestle, Coca Cola, Unilever and Carrefour. According to BMI Research, Coca Cola has a 90% share of the Indonesian carbonates sub-sector, a 39% share of the Indonesian juice market and a 15% share of the RTD tea market.

The high prevalence of diseases such as heart diseases, obesity, diabetes, and stroke has become a major threat to individuals around the world. With fast-moving lifestyles, individuals have become more conscious about their health and are opting for healthier diets in their daily lives. Consumers prefer dairy products that contain a large amount of nutrients including proteins, minerals such as calcium, and vitamins as a part of a balanced diet. However, several consumers across the world have been unable to incorporate milk and other dairy products due to many reasons including personal preferences, dietary restrictions, lactose intolerance, allergies, and others.

香精通常直接用于增加各类终端产品的香气和香味，具有独特和不可替代的作用。随着全球经济的不断发展以及消费水平的不断提高，使得居民对于食品以及日用品品质的要求愈来愈高，香精香料行业得以快速增长。