The Global Soft Drinks market comprises CSD, bottled water, juices and concentrates, RTD tea and coffee, and functional drinks. The consumption of soft drinks is driven by consumers across all ages owing to the indulgence and taste associated with the product s. An increase in operational efficiency and massive urbanization in developing nations will drive the growth of the Global Soft Drinks market during the forecast period.
The Global Gin market comprises four segments: Super-premium, Premium, Standard, and Value. The Standard segment led the market in 2014 accounting for a market share of 56 percent. Increased demand among the millennial population in the US and the growing demand for premium gin are some of the factors that have driven the consumption of gin. The Global Gin market is witnessing decelerating growth.