Pulp is primarily used for the production of paper. The demand for pulp is closely linked
to the global industrial production and GDP growth of countries. Post the global
economic recession of 2008 that resulted in a drop in industrial production, the
consumption of paper declined, thereby leading to a decline in the demand for pulp.
However, the global pulp market has been posting steady growth since 2012, with
recovery in demand from markets such as Europe, which was affected by the
recession of 2009 and the following Euro debt crisis.