Brazil’s consumer goods and retail sector is fragmented, featuring intensifying competition by both
domestic and foreign companies. In line with the economic recovery in the country that gained speed
in 2018, several retailers announced major investment plans to expand their operations in fastgrowing
retail channels, such as cash & carry and convenience stores; in fragmented product
segments (e.g. pet food, cosmetics, pharmaceuticals); and in regions with low penetration of modern
retail formats. E-commerce – the fastest growing retail channel – was also at the centre of the
investment strategies of both brick-and-mortar retailers and purely online retailers.