行业研究报告题录
制造业--纺织服装、服饰业(2017年第5期)
(报告加工时间:2017-03-13 -- 2017-03-26)

境内分析报告

  • 纺织品、服装与奢侈品行业:终端需求弱复苏,关注印染行业景回升及国储棉轮出进展-周...
    下游服饰需求弱复苏有望带动上游纺织行业回暖、增加棉花需求,考虑到应季棉花供需缺口及有限的国储棉库存,棉花价格中长期趋于上涨;储备棉轮出已历时一周、后 3 天出现小幅流拍,考虑到潜在轮出数量大于实现供需缺口、且纺企对于储备棉竞拍处于观望态势,后续出现流拍概率较大,棉价短期走势取决于抛储棉花质量、抛储节奏及出库效率等。政府加大环保监管力度、强制落后产能出清,印染行业供需状况由整体供过于求向中高端产能结构性短缺转变,行业景气度向上;环保支出增加提升企业营运成本、龙头步入前期环保投资回收期,行业格局加速重构。
  • 纺织服装行业:高性价比品牌崛起,多品牌运营匹配个性-2017年春季策略报告
    标准品受益消费升级,无品牌升级为“有品牌”。随着居民可支配收入提高与消费升级,很多服装消费就由无品牌转向有品牌的升级过程。线上:之前电商平台上主要是杂牌为主,而南极电商在淘宝天猫上做出了自己的品牌,现在定位为国民品牌;又如线下的海澜之家和都市丽人,它们也是抓住了从无品牌到有品牌的升级过程,所以过去几年增长也较快。
  • 纺织服装行业:直面产业风口,资本浪潮助力健身行业秀出肌肉-健身产业高峰论坛深度报...
    健身产业容量巨大,保持稳定增长,对标海外市场,未来发展空间可期。1)我国健身行业空间达 300 亿元规模。目前国内成规模的健身俱乐部数量约 1 万家,小型健身工作室超2 万家。考虑到私教课程客单价更高以及健身行业的上下游, 行业实际空间将达到甚至超过 500 亿。2015 年我国健身市场规模增长 14%,健身俱乐部数量增长 20%,国家职业资格持证教练数量增长 77%。2)对标中美市场,健身行业有 4 倍以上发展空间。中国健身持卡人约 1500 万,不足美国的1/4;市场容量 300 亿元,仅为美国的 1/6;中国俱乐部会员渗透率只有 1%,远低于美国的 22%,供需两端均存在一定的缺口。3)国内俱乐部盈利模式单一,未来结构将更加多元化。我国健身行业中会籍+私教收入占比超 90%,而在国外食品、补剂、减肥消费、服装器材等合计收入占比超 70%,是我国俱乐部未来发展的方向。

境外分析报告

  • 全球泳装市场报告(2016-2020年)
    The use of swimwear is relatively high among the 15 to 34-year-old population segment as this age group is more open to experimenting with different types of exercises for personal fitness, including swimming. Over the next five years, an increased emphasis on marketing initiatives is expected, targeting mainly this age group, with an increased focus on social media platforms. For instance, marketing campaigns such as "Fueled by Water", "Get the Summer Feeling", and "#GetSpeedFit" from Speedo International; and "Find Your Greatness" from Perry Ellis International for Nike Swim brand were targeted to the youth and middle-age population segment. Globally, Nike has more than 50 million followers, and Adidashas more than 20 million followers on Facebook, where total engagements stand at more than 50,000 for Nike and over 200,000 for Adidas. Sponsoring sporting teams, players, and athletes is a key strategy adopted by apparel manufacturers to boost their presence in the market. Almost all major sporting goods manufacturers such as Nike, Adidas, and Puma sponsor popular football, basketball, baseball, swimming, tennis, and cricket players and athletes.For instance, in June 2016, the Arena Water Instinct brand from Arena Italia announced that it has been designated as the Official Swim Sponsor of the 2016 and 2017 IRONMAN European Series. Developed countries such as the US and the UK have relatively mature markets for swimwear. While product innovations and subsequent product launches are very common in these markets, developing countries like China, Brazil, and India are also gaining the focus of key players in recent times. For instance, in 2015, Speedo International expanded its business in both Brazil and China.
  • 全球工业防护服装市场报告(2016-2020年)
    Protective clothing refers to garments and other equipment that are designed for protecting the wearer from punitive environmental hazards that may cause injuries or death. These products are majorly used due to their performance and efficient characteristics instead of their aesthetic or decorative features.

投资分析报告

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