行业研究报告题录
文化、体育和娱乐业(2022年第5期)
(报告加工时间:2022-01-24 -- 2022-02-13)

行业资讯

境外分析报告

  • 全球在线游戏产业及到 2027 年的未来展望
    Report titled Global Online Gaming Industry and Future Outlook to 2027 Impact of COVID 19 provides a holistic perspective of past, present and future market performance with a detailed discussion of the past performance and future expected trends The report is mainly focused on Esports and Mobile gaming sectors The report provides a comprehensive analysis on various parameters including Growth Enablers, Market Retardants and Trends and Developments
  • 全球在线音乐流媒体市场(2021-2027年)
    Online music streaming is a way of delivering sound or music without the need of downloading files from the internet. For the purpose of analysis, the report segments the global online music streaming market based on service, revenue model, platform, END USER, content type, and region. The report highlights the details about various services that consist of on-demand streaming and live streaming. In addition, it provides information based on revenue models such as subscription and non-subscription. The platforms used for streaming music online considered in the scope of the study include app and browser. END USERIndividual and commercial users are the major consumers of online music streaming services. The report is analyzed based on content type into audio and video. The report provides a detailed analysis of online music streaming across regions such as North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, the Netherlands, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
  • 全球远程学习市场展望预测(2021-2026年)
    With rapid globalization, there has been an increased mobility of human capital in industries, including tourism, trade, media, international relations, and science and technology. Therefore, there is a need to effectively acquire functional and vocational skills over a short period and in a cost-effective manner. While conventional learning and training methods cater to most needs, they are ineffective in meeting the dynamic learners’ requirements, especially in the rapidly expanding learner segment. Since remote learning has posted several strides in the adoption of digital learning platforms, the scope of the internet in education has expanded from content delivery to interactive learning platforms, language training, functional skill development, proficiency testing, and higher education pedagogy, video streaming of classes to corporate training, talent management, and e-governance.

投资分析报告

  • 传媒行业:元宇宙引领游戏,社交,电商应用变革-专题研究
    移动互联网流量红利逐渐见顶,多元前沿科技驱动下,元宇宙或将成为移动 互联网下一站。未来,在5G、AR/VR、AI、云计算、数字孪生等新一代信 息技术赋能下,我们认为元宇宙时代的到来会全面改造各领域的应用。游戏、 社交和电商作为移动互联网时代渗透率较高的主要应用,元宇宙相关技术的 突破或将率先对其实现影响。游戏作为元宇宙重要入口之一,有望成为承载 元宇宙活动的基础平台;社交领域场景化趋势或将延续,元宇宙多元化身或 将助力陌生人社交及兴趣化社交,低门槛创作工具加速创作者经济成长;元 宇宙时代将全面实现沉浸式购物体验,向虚实交互的电商生活迈进。
  • 让年轻人迅速“上头?运动新宠“滑雪,你玩了吗?
    滑雪运动正从小众爱好走向大众化。如果要问,在冬季有什么运动方式能让人不顾寒冷去参与,去放松?滑雪必须榜上有名。这两年,尤其是随着2022年冬奥会的临近,滑雪这种原本小众的运动方式正在走向大众化,成为不少人冬季必打卡的运动项目之一。“穿着酷酷的滑雪服,做着各式动作,穿梭在滑雪场上。”这样的滑雪场景在微信朋友圈和小红书为代表的社交网络上随处可见。尤其在小红书上随手一搜,就能看到各种滑雪相关的笔记,比如滑雪技巧、新手教学、滑雪穿搭、滑雪场推荐等等,光是滑雪教程,2021年小红书上的搜索量同比增长了100%。
  • 体育行业:健康需求助力体育产业发展,冬奥会带动冰雪体育方兴未艾-专题报告
    近年来我国体育产业持续发展,2020 年全国体育产业总规模(总产出)为2.74万亿,增加值为1.07万亿,与疫情前2019 年相比总产出下降7.2%、增加值下降4.6%。

综合分析报告

  • 公共图书馆学龄前儿童绘本阅读服务路径探究
    文章基于学界对3—6岁学龄前儿童绘本阅读研究的现状,分析了公共图书馆在开展学龄前儿童绘本阅读实践中存在的问题和不足,并从建立科学的分级阅读指导体系、丰富馆藏资源、创新绘本阅读活动模式等方面探究了公共图书馆开展绘本阅读服务的新路径。
  • 观念认同与文化交流:北京冬奥会对外传播的新思路
    在风险与机遇并存的环境下,营造有利的国际舆论环境是保障2022北京冬奥会顺利举办的重要基础。我国媒体在北京冬奥会对外传播上尚存在议程设置能力弱、传播内容单一、叙事视角局限、传播渠道闭塞等问题,对西方媒体的质疑和猜忌回应不足。聚焦北京冬奥会对外传播的问题,应围绕建设“文化奥运”、突破话语模式、坚持人文观念、利用自有平台等,从跨文化的传播思维入手,强调观念的理解与认同、文化的交流与互动,彰显北京冬奥会对于体育、文化、人类活动等层面不可颠覆的价值。

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