In digital printing on flexible plastic, the surface of flexible plastic materials is printed
based on the data stored on a computer in digital form. Flexible plastic contributed
around 14.78% to the global digital printing packaging market in 2016. A majority of the
demand is from label printing and flexible film printing in different types of pouch
packaging. Inkjet printing, xerography or electrography, and thermal transfer printing
(TTP) are the commonly used digital printing types for flexible plastic. The market also
consists of other types of digital printing technology such as ionography, direct thermal
printing, tone-based printing, and magnetography.