The NGS in agrigenomics market is associated with the major companies providing solutions required in genome sequencing of both crops, and livestock. This varied range of market participants provide opportunities to other players willing to bear the high risks involved in the industry. This chapter details the latest strategies & developments adopted by the key market players in NGS in the agrigenomics market. To lead the market as well as engage in the process of market growth, a company needs to work in collaboration with the top market leaders, acquire the relatively weaker companies, bring new products and services to the market, and improve the existing products.