中国客户关系管理软件市场报告(2012-2016年)
CRM is defined as processes and tools that help businesses maintain customer relationships in an organized way. CRM software supports a company to measure and manage contacts with customers. Data which are acquired using CRM tools can be utilized for research and analysis of customer relationships. Software is available either through a direct installation onto a computer or made available through a SaaS-based model that is accessible only via the internet. CRM software helps organizations to manage their entire prospect/customer details including names, addresses, phone numbers, call records, and purchase history. Other uses of CRM include planning of appointments, schedule of call-back times, and other sales-related activities.The CRM Software market in China is one of the fastest growing software markets in the country.The market is dominated by an equal number of local and foreign vendors. Local vendors such as UFIDA Software Co. Ltd. and Kingdee International Software Group Co. Ltd. are dominating the market; however, many foreign vendors such as SAP AG, Oracle Corp., and Microsoft Corp. have also established their presence in the market. Also, at present, medium-sized enterprises are generating most of the market revenue compared to small-sized enterprises, which are expected to increase their share in the coming years. The CRM Software market in China is expected to grow at a CAGR of 15.64 percent during the period 2012–2016.