Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or in commercial locations. It is a mass-market medium used to broadcast messages, for branding, and to support campaigns. Outdoor advertising expenses are split between traditional physical media and digital media. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network, such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.

Digital video refers to videos stored and broadcasted in the digital form, composed of bits, which can be easily stored on a hard disk. It also refers to the data available for distribution and download on electronic media. Digital video content can be broadcasted through four mediums, digital cable TV, IPTV, online video, and VOD. The popularity of smartphones, tablets, and laptops along with the rising penetration of Internet has provided a variety of options for the average consumer to view videos on. In 2014, the Americas accounted for the largest revenue share in the market, followed by EMEA and APAC. The market is predicted to grow at a CAGR of 15.43% during the forecast period. The key leading countries in the market are the US, China, and Japan.

Most leading Asia-Pacific media companies’ share prices rose over the past six months although their financial results were mixed.

Event tickets refer to a service provided by event organizers for booking a ticket an event. The events include sports, concerts, theaters, seminars, festivals, and business events. The tickets for such events can be bought or booked online using devices such as smartphones, tablets, laptops, and PCs or through a ticket counter. Most sporting event tickets are sold through ticket counters, whereas the rest are available from both online and retail stores. The online ticket booking service aims to provide the customer with the convenience to book a movie ticket anytime anywhere with the help of the Internet. Websites and free mobile apps provided by the service providers enable the user to choose seats accordingly. They also update users with upcoming live events and reviews and feedback on ongoing events.

An online movie ticketing service is booking a movie ticket online using devices such as smartphones, tablets, laptops, and PCs.