The RTD tea market has been witnessing significant growth and popularity worldwide. RTD tea refers to packaged tea beverages that are already prepared and ready for consumption without any additional brewing or preparation. These beverages have become a preferred choice for consumers due to their convenience, portability, and perceived health benefits. RTD teas cater to consumers' busy lifestyles and desire for convenience, offering a refreshing and portable option that can be enjoyed on the go. These teas are brewed and processed by manufacturers to ensure consistent flavor and quality. The market for RTD tea boasts a wide variety of flavors, ranging from traditional black and green teas to innovative blends infused with fruits, herbs, or botanicals. In addition, RTD teas come in both sweetened and unsweetened variations, appealing to a broad spectrum of taste preferences and dietary choices.

春糖规模略超 23 年，渠道仍持观望心态。24 年春糖参展企业 6600 家，糖酒会官方预估 3 天观展 40 万人次，规模有望恢复至疫情前水平。展会及论坛情况显示：1）白酒结构性差异延续，头部品牌热度明显高于中小品牌；大众品继续受益于性价比消费，热度延续且品牌间分化小于白酒。2）渠道仍以观望为主，现场逛展多于问询。3）市场分歧收敛后寻求观点交流，核心论坛仍有较高关注度。

经历春节超预期动销表现，市场已经对此前悲观情绪有所修复，节后 淡季进入空窗期，下一阶段有待春糖集中消化后形成共识。渠道多数对全年持中性态度，但边际改善趋势基本确立，分歧在于节奏判断。我们认为当前淡季韧性犹在，头部酒企及地产酒回款节奏稳健，业绩仍具备较强确定性；承压较重的次高端库存去化趋势加深，有望逐步走出调整期。

2024 年 2 月阿里系酒类行业线上销售额达 12.2 亿元，同比增 91.3%，销售量同比增 50.1%，销售均价同比增 27.5%。2 月子行业国产白酒销售额表现相对较好，同比增 138.3%。国产白酒类线上销售额占比最高，达 70.8%，白酒行业头部品 牌集中度环比-21.9pct 至 35.6%，啤酒行业头部品牌集中度环比-3.2pct 至 25.5%。

基于 G-K 模型推导可知，股票收益率主要由公司股息率、股本变化、盈利增长、估值变化四个因素所决定。当行业从成长阶段步入成熟阶段时，盈利增长、估值变化贡献弱化，而股息率、回购比例重要性提升。当前美股呈现股份回购、现金分红两大分配方式兼顾的多元特征，而日股仍以现金分红为主、但股份回购受政策驱动已逐步强化。中国通过推出一系列 改革措施强化现金分红，并不断完善股份回购政策。