Being one of the basic necessities for children, toys play an important and effective role in the growth and development of children from the infant stage to the teen phase. The last decade has been observed as a significant period for the growth of the toys market, which has been highly driven by education, entertainment, interactivity, development and engagement factors that served as fundamental pillars for the surge in market sales. Over the period of time, the toy industry has proven to be remarkably resilient, where a range of threat and opportunities are viable for market players in the coming years. With a wide range of suppliers and distributors, the flexibility of consumers for purchasing has elevated wherein they can choose from renown global vendors or a booming startup in their local regions.