Stringent regulatory approval by the government regulatory bodies is a key factor hindering the growth of the market. The regulatory authority enforces the laws regulating horticulture industry and agro based industry, which can have potential impact for customers. The whole process consumes time and may result in delay for the launch of losing the first-mover advantage thus restraining the growth of the market. Also, stringent regulatory scenario and trade policies associated with perishable products will hamper the industry growth to some extent.