The early usage of marking materials was limited to the median line which
demarcated roads as incoming and outgoing traffic lanes. As traffic increased, roads
became wider, necessitating the need for traffic lane markings. The importance of
road and highway markings in reducing accidents and ensuring smooth flow of
traffic increased the demand for marking materials. Marking materials are now used
in zebra crossings, chevron lines, guiding arrows, and textual information.
Marking materials help to ensure
that proper guidance and warnings
are conveyed to people who travel
by foot or use any mode of transport.
The materials used for marking have
also evolved with marking tapes
competing against paints and other
materials. Road marking materials
occupy a significant share in the overall marking materials market. Roads and
highways together hold over 70% of the market.