全球园艺及户外生活市场报告(2014-2018年)
Gardening is considered a leisure activity and an art form that involves arranging plants in harmony or decorating gardens with several ornamental plants and shrubs to enhance the beauty of homes. Gardening provides physical exercise, mental stimulation, has therapeutic effects, and enhances the quality of life. Though this activity was traditionally prevalent in rural areas, it is increasingly gaining preference among people in towns and cities, primarily because it enhances property values. Outdoor living is a style of life that includes outdoor activities, amenities, and recreation. Outdoor living spaces are decorated with products such as barbeques, furniture, ornaments, garden buildings, and accessories to help individuals relax, converse, and entertain. The Global Gardening and Outdoor Living market is expected to grow steadily at a CAGR of 2.77 percent during the period 2013-2018. Europe dominated the global market in 2013 and accounted for a 37.1 percent share. In terms of category type, the Shrubs, Flowers, and Growing Media segment led the market, contributing a revenue share of 55-57 percent in the same year.