根据艾瑞监测数据，2014年中国在线旅游市场交易规模达3077.9亿元，比去年增长38.9%，占旅游业总收入的比重为9.2%，比去年提升1.7个百分点。

报告从行业事件分析、政策环境、市场环境、旅游交通、国际环境等相关行业数据方面进行了分析评论。

报告从行业事件分析、政策环境、市场环境、旅游交通、国际环境等相关行业数据方面进行了分析评论。

据国家旅游局发布的统计数据显示，上半年国内旅游人数20.24 亿人次，同比增长9.9%；国内旅游消费1.65 万亿元，增长14.5%，比社会消费品零售总额增速高4.1 个百分点。

本报告定义在线旅游市场为在线旅游B2C市场，指在线旅游服务提供商通过互联网或呼叫中心，以线上或线下多种支付形式，为用户提供交通、住宿、度假旅游等旅游产品的综合信息检索、咨询与预订服务。本报告中的在线旅游市场包括在线交通预订、在线住宿预订、在线度假旅游三个细分市场。

Quick service restaurants serve food with no or minimal table service, no crockery and cutlery, and less fancy decoration. Casual service restaurants serve less customized food that is cheaper than the food served in quick service restaurants. Quick service restaurants spend more money on advertisements than casual dining restaurants. During the recession period vendors were more focused on offering products at low prices. There has also been a shift from value-based menus to nutrition-focused menus. In the coming years vendors will focus more on providing flexible options through mobile technology.