CMS supports highly personalized communications delivered across a variety of interactive channels. It helps end-users manage various aspects such as the automation, execution, and tracking of promotions of online marketing campaigns. This software encompasses both inbound and outbound marketing campaign activities. It enables end-users to conduct marketing campaigns over multiple channels that are targeted at both individuals and groups. The software also tracks the impact of the campaigns on customer groups over a period.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: Economic overview

Economic overview of the market

PART 06: Market assumptions

PART 07: Market landscape

Market overview

Market size and forecast

PART 08: Market segmentation by deployment model

Global CMS market by deployment

PART 09: Geographical segmentation

Global CMS market by geography

Americas

EMEA

APAC

PART 10: Buying criteria

Buying criteria

PART 11: Decision framework

PART 12: Drivers and challenges

Market drivers

Impact of drivers on key customer segments

Market challenges

Impact of challenges on key customer segments

PART 13: Market trends

Emergence of omnichannel marketing

Emergence of location-based marketing

Use of predictive analytics in CMS

PART 14: Five forces analysis

Five forces analysis

PART 15: Vendor landscape

Major-vendor offerings

Competitive scenario

Vendor matrix

Competitive rating

PART 16: Key vendor profiles

Adobe Systems

IBM

Salesforce.com

SAS Institute

Oracle

Vendor highlights

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: Explore Technavio