需求：24 年 4 月重点跟踪的 8 个行业中 6 个保持正增长，2 个负增长。实现双位数增长的行业有次高端及以上白酒（主要受贵州茅台带动）、速冻食品和餐饮；个位数增长的行业包括软饮料、调味品和啤酒；乳制品和大众及以下白酒负增长。与上月相比，3 个行业增速加快或降幅收窄，4 个行业增速下滑，1 个持平。进入传统消费淡季和去年高基数原因，导致 4 月消费行业依然弱增长。

The increase in demand for convenient food products and the drive for greater taste, safety, and consistency are the major factors driving the frozen bakery products market. The need for convenient snacks is growing because of changing social and economic trends and increased spending on food and beverages. • Convenient frozen bakery goods, such as frozen pastries, croissants, muffins, pies, and others, are becoming increasingly popular, particularly among the working population and the growing number of young generation consumers owing to their hectic lifestyles. The manufacturers are offering frozen bakery products in line with the on-the-go- the snacking concept that is associated with convenience and is relatively easy to consume. Snacking is a regular part of many consumers’ diets.

Functional milk, often enriched with additional nutrients and bioactive compounds, offer several potential benefits. One notable advantage is the enhanced nutritional profile, as functional milk may contain added vitamins, minerals, and other bioactive substances that contribute to overall health. For instance, some functional milk products are fortified with omega-3 fatty acids, antioxidants, or probiotics, which can support cardiovascular health, boost the immune system, and promote gut health.

渠道即白酒从出厂到触达消费者的链路，而渠道的更迭与宏观政策、经济环境、消费习惯及酒厂营销政策息息相关。优秀的渠道模式，对于消费者培育、价盘管控、库存管理等至关重要。本篇文章对 1949 年以来白酒渠道发展的历史进行复盘，并对发展趋势进行探讨，旨在通过渠道视角来看待白酒行业的变化。