Colombia’s food and beverage sector offers strong growth opportunities, benefitting from the better macroeconomic conditions in the country, growing disposable incomes, and higher spending by the rising middle class. Market players are looking not only at increasing their gains on the domestic market through diversification and introduction of new products in order to satisfy the emerging sophisticated demands of the population, but also at expanding their operations internationally. The most attractive foreign markets remain the countries from Latin America, but some companies are looking also at countries in Europe, Asia and North America.
The global dairy products market is identified as a mature market that has grown significantly to cross over $500 billion in revenues in 2018. The market is characterized by intense competition across all its product categories. The significance of this industry stems from the fact that its products are consumed across all age groups. This makes
the industry highly
competitive. The range of
products in the dairy
industry is also an important
factor for the packaging
industry as the packaging
varies according to the
product that needs to be
packaged. A combination of a slowing economy and intense competition results in margins pressure as value for money is the key in the industry. Regions with low disposable income or slowing economy face packaging challenges such as efficient packaging with lower cost of manufacturing.