全球零售市场大数据分析(2020-2027年)
Big data describes a large volume of data that is used to reveal patterns, trends, and associations, especially
relating to human behavior and interactions. For the retail industry, big data is used for a greater
understanding of consumer shopping habits and how to attract new customers. Big data analytics in retail
enables companies to create customer recommendations based on their purchase history, resulting in
personalized shopping experiences. These big data analytics solutions also help in forecasting trends and
making strategic decisions based on market analysis.
This report features information on big data analytics in retail and services offered by key vendors.
Furthermore, it highlights the strategies adopted by key market players to improve the market share and
sustain competition.
Key players profiled in the market include Alteryx Inc., IBM, Microsoft, Microstrategy Inc., Oracle Corporation,
Qlik Technologies Inc., RetailNext, SAP SE, SAS institute, and Teradata.