25年春节备货时间较去年更短，叠加中秋以来偏弱的消费环境，节前产业与资本市场均持悲观态度，预计在去年高基数下，春节整体动销同比将有较大幅度下滑。

酒行业的需求与宏观经济情况及人均收入水平等因素密切相关，近年来，受宏观经济增速放缓和房地产行业投资低迷等因素影响，酒行业消费承压，酒行业CPI增速持续下滑。此外，随着居民健康意识的提高和理性消费观念的深入，传统酒类产品的需求受到一定冲击。未来酿酒行业收入和利润将面临一定的下行压力。

Beer mugs are a type of drinking vessel made from materials such as ceramic and glass and are used for drinking beer. They come in different designs, sizes, and styles. The characteristics of a beer mug are its wide cylindrical shape with a handle on the side. They are distributed through two different distribution platforms, namely, online and offline.

The RTD tea market has been witnessing significant growth and popularity worldwide. RTD tea refers to packaged tea beverages that are already prepared and ready for consumption without any additional brewing or preparation. These beverages have become a preferred choice for consumers due to their convenience, portability, and perceived health benefits. RTD teas cater to consumers' busy lifestyles and desire for convenience, offering a refreshing and portable option that can be enjoyed on the go. These teas are brewed and processed by manufacturers to ensure consistent flavor and quality. The market for RTD tea boasts a wide variety of flavors, ranging from traditional black and green teas to innovative blends infused with fruits, herbs, or botanicals. In addition, RTD teas come in both sweetened and unsweetened variations, appealing to a broad spectrum of taste preferences and dietary choices.

细分品类来看，包装水行业竞争加剧，整体行业趋势呈现K型分化，大包装与高端水依旧保持良好发展态势，包装水整体利润率向饮料均值回归；即饮茶行业竞争加剧，无糖茶头部企业在自身强品牌、强渠道优势下，通过低价+大包装策略带动行业集中度稳定向上；能量饮料行业在社会内卷程度加剧下实现快速增长；电解质饮料在消费者健康意识提升带动下，随着消费场景逐渐裂变，呈现高速发展趋势。

据海通国际预测，25 年 1 月重点跟踪的 8 个行业中 4 个保持正增长，4 个 负增长。个位数增长的行业包括餐饮、调味品、速冻食品和软饮料；个位 数下降的行业包括次高端及以上白酒、乳制品和啤酒；大众及以下白酒出 现双位数下降。与上月相比，5 个行业增速下滑，3 个增速改善。尽管有 春节因素带动，但是去年基数较高，而且居民消费重心转向出行、旅游、 影视等可选消费领域，以食品饮料为代表的必选消费反而受到挤压。 >

食品饮料行业深度报告－海外酒类研究系列报告

食品饮料行业深度报告：居民健康观念升级，保健品行业迎来新机遇－保健品行业研究系列报告一