近年来，中国经济社会的高速发展和人民生活水平日益提高。随着我国传统文化的回归，具有中国文化特色的红木家具日益受到重视，红木家具行业得到了快速 的发展。不过进入到2018年，一些新的形势出现，让红木企业雪上加霜。 税改、限裁 令以及濒危公约的影响等等，总之，2018年红木原材总的趋势整体延续2017年，红木原料价格暴涨，2018红木家具成本高涨。                                

2017年我国从事木地板生产及相关企业约有3000家，从业人员达100万，行业总产值约1000亿元。不完全统计，2017年我国具有一定规模的地板企业木竹地板总销量约41520万m2，同比增长约4.64%。                                

近年来,互联网家装行业快速发展,市场规模增速保持在25%以上。据数据显示：2017年互联网家装行业整体市场规模达2461亿元,同比增长25.69%，市场发展前景十分广阔。                                 

The market for wood plastic composites is being driven by their sustainable and exclusive characteristics, such as high-performance, low-maintenance, and economical and eco-friendly behaviors. This class of material lies between polymer and wood with better properties. Currently in all manufacturing sectors, there is an increasing demand for recyclable and biodegradable materials with superior mechanical strength, fuel efficiency, and weight reducing property. Compared to its substitute materials, such as conventional plastic, treated lumber, and steel components, WPCs act as a low-cost and eco-friendly substitute. Some of the superior properties include thermal stability, recyclability, and stiffness, among others. Products made of WPCs eliminate the environmental impact of conventional plastics. The surface (regardless of design) offers anti-slippery property and the hidden fastening ensures smooth surface without any risk of injury.

Fintech is an emerging technology that aims at automating and enhancing distribution and usage of financial services. Fintech aids business owners, companies, and consumers to successfully accomplish their financial operations through the application of specialized software and algorithms that are used on computers and other mobile devices.

为什么要专门写一篇33 页的定制家具复盘报告：定制家具板块以其优势的商业模式（先预收货款&极少产成品存货&高ROE）和高速成长性（房地产快速发展&渗透率提升）成为了轻工行业中最受市场关注的细分板块。我们通过复盘2017 年欧派等头部企业登陆资本市场后的走势，对板块未来的走势做出自己的预判，坚信头部企业依靠渠道端的不断变革和深耕，生产端的不断优化的效率和布局赢得竞争优势，提升行业集中度，定制家具的未来成长仍值得期待。