The Global Stationery and Cards market grows in line with changing demographics, developments in the economy, lifestyle changes, technological innovations, and seasonal and cyclic trends.
The Global Stationery and Cards market grows in line with changing demographics, developments in the economy, lifestyle changes, technological innovations, and seasonal and cyclic trends. The market has witnessed a significant change since the evolution of electronic media. While stationery has evolved to become a niche market with an assortment of supplies that cater to different customer segments, cards have transformed in their forms and functions. The economic recession of 2008-2009 drastically reduced the sales of these discretionary products. However, the market recovered strongly in 2010 because of the revival of the global economy and is expected to continue to grow at a steady pace.
A printer is a device that inputs text or graphics from computers and prints that on paper of varying sizes. Printers are of two main types: impact and non-impact. Impact printers produce a print image by pressing the print ribbon onto the paper using pins. Non-impact printers do not strike the paper to print an image, and are therefore quieter than impact printers. An example of an impact printer is dot-matrix, and inkjet and laser are examples of non-impact printers. Inkjet printers form an image by dropping tiny droplets of ink on the paper through small nozzles. Laser printers use cylindrical drums that roll electrically charged toner onto the paper.