由于国内饲养成本上升、养殖效益下降以及国际市场低价乳品冲击，国内奶业生产形势仍会较为严峻，国内原料奶收购价格与鲜奶零售价格可能小幅上涨，国际市场主要乳品价格将稳中略升。从婴幼儿奶粉来看，国外奶粉垄断了70%的市场，是高端奶粉市场的主宰者；从液态奶来看，蒙牛、伊利两大品牌占据了近60%的销售量。

据相关资料显示，今年一季度中国经济同比增长7.7%，低于去年四季度和全年的增速，而数据公布几天后，国务院常务会议认为，一季度国民经济运行平稳，总体良好，经济增长速度、城镇新增就业等主要指标稳定在合理区间。

近年来的整顿和振兴，乳制品行业发展形势向好。在国家不断加大政策扶持、完善法规标准、强化质量监管、开展培训交流的基础上，乳制品行业素质不断提升，现代奶业格局初步形成，我国奶业发展已站在新的起点上，其产能和产品结构进一步优化。2012年9月份，我国生产乳制品247.4万吨，同比增长12.20%。2012年前三季度，全国乳制品的产量达1816.2万吨，同比增长4.90%。其中，液体乳的产量达1538.7万吨，同比增长5.08%，占全国乳制品总产量的84.72%。

2013年4月份，全国居民消费价格总水平同比上涨2.4%。其中，城市上涨2.4%，农村上涨2.4%；食品价格上涨4.0%，非食品价格上涨1.6%；消费品价格上涨2.2%，服务价格上涨2.9%。1-4月平均，全国居民消费价格总水平比去年同期上涨2.4%。

本次调研时点选在6月中旬。高端白酒方面，代表产品终端价格呈现整体下跌的态势。相比上个观察期，上海地区53°飞天茅台终端价格出现11%的反弹，而北京地区终端价格下降8.3%。同期，上海和北京两地52°五粮液价格均有所下降，下降幅度分别为10.5%、5.9%。国窖1573终端价格没有变化，北京地区买两瓶国窖产品赠送价值300元购物卡，相当于5%-10%幅度的折扣。

Nutrition and Dietary supplements market represent a vast market offering immense opportunities for vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements and other similar products offered by manufacturers and traders. The industry supply chain starts from raw material providers who either produce raw material or collect from other sources and then sell it to supplement manufacturers. These manufacturers process the raw material and produce supplements in different forms such as pill, capsule, tablet, powder or liquid. In the next steps the third party distributors' work as a mediator between retailers and manufacturers to market the supplements to the final consumers.

Milk formulas are a substitute to human milk and are used as a complete or partial food for infants(kids not more than 12 months of age). There are three forms of formula milk that are marketed in the US: powdered, liquid concentrate and ready to feed. The powdered form of formula milk is the oldest available substitute since late 1800.

Germany is the largest dairy market in the European Union i terms of volume and value production. With the availability of cow milk, production cost of baby food has been observed to be low in the country as compared to the other European nations.Innovation is the key to baby food industry success.Large number of domestic and international manufacturers, supplier, exporters and investors are participating in the baby food industry. Germany accounts for the Europe's third largest baby food and formula industry with continued innovations and better quality products.

From 2006-2011,the global baby food and formula industry grew at a CAGR 4.17% and expected to register 5.30% CAGR between 2011-2016. Women has a big role in rapidly growing baby food market worldwide because with her changing role from being a mother to a professional, she is always on the lookout for food items which takes less time to prepare and are high on nutritional content. Rapidly expanding emerging economies such as that of India and China are witnessing increasing demand in the baby food market especially since 2003, the industry has been registering phenomenal growth.

In France, formula milk for infants and toddlers represents 47.76% of the total baby food market. In terms of consumption, France is the largest consumer of baby food in the European region.