A golf cart is electric powered or gas-powered low speed vehicle originally manufactured for use in golf courses. Golf cart is very light weight and compact in size. Features such as availability of radio, windshield, rear seat, and others make it popular across various areas including stadiums, golf course, and hotels. Presently, golf carts are categorized as electric golf cart, gasoline golf cart, and solar golf cart based on technology. This ensures flexibility in terms of usage of different types of golf carts as per availability. The report also covers the golf cart market based on application. The market is categorized into golf course, personal services, and commercial services, and covers the market size as per usage.

Football, also known as soccer, is a famous sport across the globe, especially in European countries. Football leagues such as the FIFA World Cup, UEFA Champions League, and UEFA European Championship promotes market growth. Football leagues used to do a huge promotions such as sponsorship, promotion of jerseys, broadcasting matches, and making of football anthems during world cups with celebrity endorsement, which increases interest of playing football among customers. Furthermore, a football league generates enormous income. Thus, the increasing trend of football leagues influence the investors as well. Mainly these investors are the sports brands, which seek opportunity in their brand promotion through sponsorship and investments. Moreover, there are some football associations that promote interest of customers in the football market. Such football associations are present in almost every city or country. Furthermore, these promotions encourage fitness and health-conscious customers to adopt football as sports or use it in exercises. Hence, such factors promote growth of the football market.

本周传媒板块上涨0.04%，跑输沪深300（0.56%），创业板（0.51%），中小板（0.92%），板块跌幅位于全行业中游。从传媒各个细分板块来看，本周子板块互联网广告营销涨幅列第一，为3.82%。互联网影视音频涨幅第二，为3.22%。游戏涨幅第三，为1.51%。其余板块中，影视下跌-4.93%，动漫下跌-3.84%，其他文化娱乐下跌-3.59%。

我们认为目前传媒板块处于产业演进新周期的初始阶段，中长期看，新的通信技术及ARVR等硬件平台升级将带来行业发展新机遇；短期看，渠 道格局稳定的背景下，优秀的内容公司仍有通过商业模式升级及品类扩充实现估值提升的机会。新一轮监管落地有利于行业中长期发展。基于此， 给予行业“推荐”评级。

上周沪深300指数上涨0.56%，申万传媒指数下跌0.44%，跑输沪深300 指数1.00个百分点。个股方面，上周涨幅较大的有天下秀（+6.57%）、 芒果超媒（+4.50%），跌幅较大的有蓝色光标（-9.58%）、万达电影 （-8.63%）。

疫后修复之年，旅游数据曾备受期待，但疫情防控，以及经济下行带来的收 入增长压力，使得过去的多个假期中旅游相关数据都没有能够恢复到疫情之 前。为什么在媒体发布拥挤游客照片、部分景点甚至采取限流措施的同时， 旅游数据并不如预期强劲？为什么旅游总收入的恢复较旅游人次的恢复更慢 一拍？各个地区在修复程度上是否存在差异？在解读旅游数据的同时，这些 疑问无法避免，本文将对此进行解读。