行业研究报告题录
文化、体育和娱乐业(2014年第2期)
(报告加工时间:2014-07-01 -- 2014-12-31)

境内分析报告

  • 2013-2014中国互联网文化传媒投融资并购市场分析与预测
    本文分别从2013-2014年中国互联网文化传媒投融资并购市场概述、发展预测等几个方面进行了分析及评论。
  • 行业月度报告-文化201410
    10月份,我国文化产业继续呈现回稳势头。文化产业投资增速虽然较上月继续回落,但降幅已经实现大幅收窄。
  • 行业月度报告-文化201409
    9月份,我国文化产业呈现出回稳势头。文化产业投资增速虽然较上月继续回落,但降幅已经实现大幅收窄。
  • 行业月度报告-文化201405
    5月份,我国文化投资增速继续回升,其中文化艺术领域的投资增速继续上扬。电影市场较为活跃,国产电影《同桌的你》、《催眠大师》和《窃听风云4》均取得了不错的票房成绩。电影和电视剧制作表现平稳,电影题材结构正在改善,电视剧产量也开始缩减。电视剧播放平台方面,湖南、江苏、浙江等竞争力强劲,但央视和其他频道的竞争实力也在增强。2014年以后几个月,将是文化产业政策效应的集中释放期,预计产业总体增速将超过15%,电影票房增速仍将达到30%左右。值得关注的是,财政部、发改委等部门在6月份出台了《关于支持电影发展若干经济政策的通知》,为电影行业提供专项资金、税收减免、融资支持等优惠政策支持。随着相关政策的实施,未来几年我国电影行业将延续当前的快速增长势头。
  • 行业月度报告-文化201407
    2014年7月,我国文化市场发展平稳。文化产业投资增速虽然趋缓,但相比全国城镇固定资产投资增速,依然处于较高水平。电影市场的火爆是7月文化市场上最大的热点,单月票房、观影人数以及单片票房都创下历史新高。2014年下半年,我国文化产业将延续7月份的势头,投资增速下降空间已经不大,未来将稳定在15%~20%之间。全年电影市场依然繁荣,预计全年票房有望达到300亿元,增速将超过30%。2014年下半年,中央将重点推动传统媒体和新媒体的融合发展,实现内容和技术的融合创新,打造中国传媒旗舰企业。
  • 行业月度报告-文化201406
    2014年6月份,我国文化产业运行平稳。虽然行业投资规模增速略有回落,但依然明显高于全国城镇固定资产投资增速。电影票房市场快速增长,国内票房增速达25%,进口片票房大增70%以上;国内电影生产形势较好,影片数量较上月增加明显。电视剧制作和 发行市场继续优化,现实题材剧继续保持着较高的比例。2014年下半年,我国电视内容终端方面可能出现变革,其余领域预计继续将保持平稳增长势头。由于广电总局在6月份连续发布通知要求治理各类电视盒子,包括乐视、小米在内的一些盒子生产企业都受到明显冲击,电视盒子市场可能被广电垄断。

境外分析报告

  • 全球杂志出版市场报告(2014-2018年)
    Magazine publishing is a huge market that caters to the needs of readers seeking information in various domains. Magazines can be segmented into two types, namely, Consumer Magazines and Trade Magazines. The Consumer Magazines segment deals with titles related to health, food, travel, fashion, cinema, music, and gadgets; whereas the Trade Magazines segment targets only a niche segment that consists of professional readers specific to a particular industry or trade.
  • 全球语言服务市场报告(2014-2018年)
    The globalized world is witnessing an increase in trade and business activities. Companies are now confronted with the need to understand their customers' language, culture, and trends more than ever before. LSPs help bridge the communication gap between clients, businesses, and individuals. Many companies offer a suite of services from document translation, to website localization, to multilingual court reporting, to oral interpretation. The Global Language Services market has evolved over the past few years with the inclusion of more service offerings as per the growing demands of end-users.
  • 全球音乐出版市场报告(2014-2018年)
    Music publishing involves promoting music from various sources including independent musicians as well as music publishing houses. Music publishing owns and copyrights compositions from different sources and earns revenue from their sales globally through recordings, public performances, films, and advertisements. The Global Music Publishing market was going through a rough phase because of the decline in sales of physical albums, but the growth in the market is expected to revive in the future as digital sales pick up and compensate for the decline in physical copy sales.
  • 全球户外广告市场报告(2014-2018年)
    It is a mass-market medium used to broadcast messages, for branding and support campaigns. Outdoor advertising expenses are split between traditional physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.

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