Clean label is not only the natural and organic product category, but the food in which ingredients are very few are also considered as clean label. Consumers with increased disposable income are moving toward a vegan lifestyle that mainly includes clean label products; therefore, manufacturers are also adopting new trends in the manufacturing of food and beverages.
The food industry has been focusing on innovations in food and beverages according to the demand from the consumers. Manufacturers are focusing on key innovations that cater to the requirements of their target consumers. Rise in awareness toward health and wellness has resulted in increased demand for various types of special clean label ingredients made using organic products. Thus, clean label ingredients are gaining increased traction among food & beverage manufacturers.