The growing preference for figure skates in sports and recreational activities, coupled with a rising number of figure skating events and sponsorships, is expected to propel the demand for ice skates in general and figure skates in particular The increasing influence of celebrity endorsement, along with the growing media coverage for such events, is expected to further fuel the market growth. Further, there are various governing bodies, such as The International Skating Union ( International Skating Union of America ( and UK Sport, which promote figure skating events, such as the Olympic and the Paralympics. For instance, UK Sport funded GBP 1 236 million into figure skating for the Olympic winter games held in PyeonChang in 2018 compared to GBP 0 174 million in the Olympic winter games held in Sochi in 2014 This encouraged the involvement of consumers in various figure skating activities in the United Kingdom. Similarly, during 2015 2016 the US Figure Skating spent more than USD 15 million for athlete funding and assistance, sending athletes to international competitions, athlete programs, collegiate skating programs, synchronized skating programs, and awarding performance bonuses In fact, more than 1 700 events, including shows, exhibitions, and competitions, are sanctioned by US Figure Skating each year

互动娱乐展览会 ChinaJoy 将于 7 月 31 日至 8 月 3 日在上海新国际博览中心举行。本次ChinaJoy 共设“BOTC 互动娱乐展示区”、“BOTB 综合商务洽谈区”和“ChinaJoy Plus 云展”三大展示区。ChinaJoy本次线上线下双翼齐飞，配合ChinaJoy 2020 线下展会，将首次同期推出线上展示模式，协同各大主流 BTOC 线上平台共同打造，预计可触达数亿用户。

回顾日本动漫产业凸显其重全产业运营且重长生命周期产品打造也重渠道 不断强化文化符号价值 日本动漫产业自明治维新后发展，20 世纪50 年代Bandai 与San-X 两家公司成立及日本小学馆集英社等出版商均为日本动漫产业奠定内容与全渠道基础。20 世纪60年代至今日本每年推出多部动漫作品塑造经典动漫人物形象如《铁臂阿童木》《哆啦A 梦》《名侦探柯南》等文化符号，精神记忆也会带来物体的感受，进而带动玩具、手办等衍生品的需求，2019 年日本玩具市场规模8153 亿日元，连续六年超8000 亿日元。

持续看好图书板块，关注下半年行业边际改善机会。教材教辅、少儿图书刚性需求下对出版发行板块形成业绩支撑；在新书贡献下降、经典畅销图书长销稳健，一般图书市场中具有领先地位的头部书商优势凸显，关注中国出版、中南传媒、凤凰传媒、中文传媒、新华文轩、中信出版、新经典等。

下半年看好在线视频、游戏、教育和影院。上半年在线视频、游戏和在线教育受益于新冠疫情，用户数量和在线时长等大幅增长，带动收入提升。例如手游行业，预计1H20收入同比增长约35%，相比前两年明显加快。下半年，我们认为疫情期间的新增用户将部分留存，线上活跃度不会大幅下滑。

7 月20 日，低风险地区电影院迎来复工首日。根据猫眼数据显示，复工首日全国票房共计349 万元，总出票15 万张。 排片上主要以《战狼2》、《误杀》、《寻梦环游记》等前期上映的高口碑高票房的电影为主，新片仅有《第一次的离别》和《璀璨薪火3D》两部选择在复工首日上映。

上周，游戏版块随大盘出现较大幅度调整，其中小部分公司因为上半年业绩预告情况未能达到市场预期，导致股价显著回调。总体来看，A股游戏板块上半年业绩符合预期，市场关注度较高的上市公司其预告净利润增速的下限均超过了20%，由疫情带来的行业景气度上行对整个板块的积极影响仍在持续。