2013年4季度以来，国庆节、圣诞节、元旦等节日的大规模促销活动再加上商家推出的“光棍节”等消费概念促进了啤酒、软饮料等产品消费。但是，我国消费增长放缓，不仅居民收入减速，而且居民消费倾向下降。再加上，中央提倡勤俭、严控公务消费的决心大，对白酒、葡萄酒的负面影响持续存在。在此背景下，白酒、葡萄酒持续低迷，无论是产销还是盈利，增速均出现大幅下滑，饮料行业进入发展寒冬，要走出目前的困境尚需较长时间。2014年1度，国内外总体宏观环境不佳使得我国经济面临下行压力，居民收入减速、消费倾向下降制约了消费需求增长，中央控制公务消费的力度有增无减，同时基数因素也将影响消费增速，初步预计1 季度饮料酒和软饮料产量增速分别为4.2%和10.0%，增速较上年同期均有下降。2014年全年，在国内国际宏观经济复苏缓慢的背景下，我国居民增收难度依旧较大。在国家政策支持下，我国居民消费将在一定程度上得到支撑，相关饮料产品市场需求可能有所好转，从而拉动饮料行业产销。综合考虑，预计2014年我国饮料酒和软饮料产量增速将分别为4.5%和11.4%。

In the recent years the popularity of energy and sports drinks in Asia has increased due to changing consumer preferences and increasing healthcare awareness among the people in various countries in Asia. The energy and sports drinks are majorly consumed by professional sports people, gym goers and by working professionals and students that require a special beverage in order to boost their energy and stay active.

Asian economies remained soft over the past six months. The Philippines imported more rice after Super Typhoon Haiyan destroyed crops in November 2013, while India’s Food Safety destroyed crops and Standards Authority (FSSAI) blocked processed food shipments as they did not comply with labeling requirements. Most leading companies in the sector experienced moderate growth in sales and profitability in the latter half of 2013, fueled by higher overseas demand.Leading F&B companies faced less-impressive share performance. The average stock price of the leading food and beverage companies in the Asia-Pacific by revenues as tracked by Mergent increased by 7.24% over the six months period from August 8, 2013 to January 8, 2014. Merger and acquisition activity remained active throughout the six months, as companies sought economies of scale, aiming to maximize operating efficiencies and enhance market visibility. Initial Public Offerings (IPO) activity surged in the latter half of 2013 and was expected to remain active over the next six months.

The Global Digestive Health Food and Drinks market is growing at a steady pace and is expected to witness an 8.05 percent CAGR growth during the forecast period. The APAC region was the leading revenue contributor to the global market in 2013, followed by the Americas, Europe, and the MEA region. There is immense potential for growth in the APAC region as well in the future because of high demand for these products from emerging economies such as China and India, and the growing health-conscious population. The major players in the Global Digestive Health Food and Drinks market are Danisco A/S, Danone SA, Nestlé SA, and Yakult Honsha Co. Ltd.

Foodservice refers to the sale of food and beverages that have been prepared out-of-home for immediate consumption either on the premises from where they were purchased or for takeaway and home delivery. It also includes meals prepared outside households for students or working and business classes. The Foodservice industry offers its services to cafeterias, hospitals, cafés, pubs, nightclubs, bars, and hotels. Foodservice applications are also increasing in schools, colleges, universities, and restaurants as students and people in offices often tend to have their daily meals in a cafeteria.