本报告研究的新能源汽车为采用非常规的车用燃料作为动力来源（或使用常规的车用燃料、采用新型车载动力装置），综合车辆的动力控制和驱动方面的先进技术，形成的技术原理先进、具有新技术、新结构的汽车。

随着我国经济迅速发展，近几年汽车工业也有一个飞跃性发展，同时石油消耗量进一步增大，其作为一种不可再生能源所产生的供需矛盾日益加大，从而引起了油价的大幅度攀升。这在很大程度上会制约我国汽车产业发展，那么保持我国良好的汽车发展势头，能源问题的解决迫在眉睫。

报告从行业环境、太阳能、风能、生物质能、新能源汽车等几个方面进行了分析及评论。

报告从行业事件分析、市场环境、政策环境、分类环境、区域环境、国内对手情报、国外对手动向以及相关行业数据方面对汽车行业进行了分析评论。

2013年7月，我国汽车产销环比有所回落，但同比呈明显增长。1～7月汽车累计产销仍保持较高增长速度。

套用一句歌词：奔驰已经“到了最危险的时刻”！所谓最危险的时刻，是自去年以来，奔驰在中国市场的销量出现了大幅度下降，甚至出现了负增长！此后，奔驰开始不断面临媒体的所谓负面报道，舆论甚至出现了一边倒式的批评。面临越来越大的压力，新任奔驰中国CEO倪凯终于选择在7月3日直面媒体，表示要扭转在华的形象，真正回归到消费者对于全球第一豪华品牌的“期望”。倪恺是今年3月1日刚刚出任奔驰中国总裁兼首席执行官的，事实上，对于这位效力奔驰超过30年的职业经理人来说，在华需要解决的问题远比他想象的盘根错节得多。

Industrial robots are programmable automatically-operated machines (or robot systems) that have been developed to replace human effort in industries. Industrial robots are programmed to automate and control manufacturing processes. They are used in applications such as welding, painting, assembly, product inspection, testing, and packaging. Industrial robots used specifically for welding applications are known as welding robots. Welding robots are used increasingly for several welding applications such as arc, spot, and laser welding. The Global Welding Robots market is expected to grow at a steady rate during the period 2012-2016. The market generates the majority of its revenue from the Automotive industry, which is followed by the Electrical and Electronics industry. In 2012, the market was dominated by the APAC region, which was followed by the EMEA region. The overall market is expected to grow at a CAGR of 5.73 percent during the forecast period.

According to the International Organization of Motor Vehicle Manufacturers (OICA), the total vehicle output of the region’s top seven producing countries — China, Japan, South Korea, India, Thailand, Indonesia and Malaysia — more than doubled from 1999 to over 42 million in 2012, accounting for almost half of the world’s auto output. China was the world’s biggest auto producer and market for the fourth consecutive year. In 2011, China produced 19.3 million vehicles, accounting for 23% of global auto output. Japan’s global ranking in auto production remained in the third. In 2012, Japan churned out 9.9 million cars, compared to US’s 10.3 million cars.

一汽马自达似乎正在走进死胡同。这家以技术合作为主导方式在中国开展业务的汽车公司，恐怕也是一个特例。在全面合资成为主流合作方式的背景下，一汽马自达的合作模式有些不合时宜。而市场也给出了明确的答案，2012年全年，马自达在华累计销售187087辆，同比减少12.9%，其中，一汽马自达销量同比减少16.1%，长安马自达销量同比减少7.4%。下滑的同时，长安马自达还出现了经销商大面积的亏损情况，并引发了退网。据不完全统计，2012年，就有多达20余家马自达经销商退网。在组建广汽三菱之前，三菱在中国的发展态势简直与马自达如出一辙。为何两家日本企业同时在技术引进上走向了死胡同？本文将通过剖析这两家企业在中国的发展模式，以期能对中国汽车市场的发展产生影响和借鉴意义。