BaaS refers to the modern alternative to traditional data backup services, such as in-house or on-premises data backup solutions. It is a cost-effective backup solution that offers easy data management, integrity checks, and automation of data storage and relocation.

The global social commerce market is consolidated with international players such as Meta Platforms, Beijing ByteDance Technology, and Tencent Holdings dominating the market. Social media platforms such as Facebook and Instagram by Meta are integrating shopping functionalities to leverage their large user bases. Additionally, companies such as Snap, and Pinterest are enhancing their social commerce features to capture market share. Also, e-commerce giants including Amazon and Alibaba are adding social features to enhance user engagement. Startups and niche platforms are entering the market with innovative solutions tailored to specific demographics. The competition is driven by advancements in AI and machine learning, enabling personalized shopping experiences and targeted advertising.

leveraging their expansive reach across multiple countries. Amedisys and LHC Group are prominent in the home healthcare sector, emphasizing personalized in-home medical and non-medical support. These companies continually innovate and expand their services to meet the varying needs of the elderly population, fostering a competitive environment characterized by strategic acquisitions, partnerships, and the integration of advanced healthcare technologies.

世界第五大零售市场，电商渠道快速增长。(1)从规模看，将东盟整体与其他国 家比较，根据 Euromonitor 数据，2023 年东盟零售规模 6482 亿美元，居世界第五 位，2015-2023 年 CAGR 为 3.8%，超过世界平均的 3.3%;主要六国零售规模合计达 6285 亿美元，占东盟总量的 97%。2023 年东盟电商零售规模 1240 亿美元，居世 界第六位，2015-2023 年复合增速高达 40%，远超过世界平均的 16%;主要六国电 商零售规模合计达 1239 亿美元，占东盟总量的 99%，其中印尼占比总量近半数。 (2)从趋势看，2018-23 年东盟整体电商渗透率提升 15pct;分品类看，2023 年东 盟主要六国标品(含 3C 数码和家电，下同)/非标品(含服饰和鞋类、美妆个护、 配饰、家庭护理，下同)规模各为 134/198 亿美元，渗透率各为 23%/18%，标品/ 非标品渗透率分别较中国相差 29pct/14pct，仍有较大提升空间;2018-23 年东盟六 国整体标品/非标品规模 CAGR 分别为 22%/30%。

中国目前已经进入了不可逆的社会老龄化进程之中，这是社会经济发展的自然结果， 也是多因素共同作用影响下的必然结果，我们需要从这个社会现实中寻找发展的新机遇。