行业研究报告题录
批发和零售业(2017年第6期)
(报告加工时间:2017-03-06 -- 2017-03-19)

境内分析报告

  • 物流竞争情报-第641期
    2017 年开年的零售业被阿里与百联的”联姻”推上一个高潮,马云在现场表示:“2017 年是阿里巴巴启动新零售的元年,而新零售的第一站就在上海,第一个战略合作伙伴选择百联。”然而双方在现场并未公布新零售合作细节,业内对阿里与百联的合作,甚至对新零售的未来有了更多的想象空间。
  • 电子商务-第097期
    展望2017年我国快递产业的发展,可以预见的是,随着行业发展的日渐成熟,我国快递发展增速将有所放缓。特别是在国内主要快递企业上市获得资本市场的支撑后,我国快递市场竞争的格局将会发生较大的变化,出现拐点。

境外分析报告

  • 全球泳装市场报告(2016-2020年)
    The use of swimwear is relatively high among the 15 to 34-year-old population segment as this age group is more open to experimenting with different types of exercises for personal fitness, including swimming. Over the next five years, an increased emphasis on marketing initiatives is expected, targeting mainly this age group, with an increased focus on social media platforms. For instance, marketing campaigns such as "Fueled by Water", "Get the Summer Feeling", and "#GetSpeedFit" from Speedo International; and "Find Your Greatness" from Perry Ellis International for Nike Swim brand were targeted to the youth and middle-age population segment. Globally, Nike has more than 50 million followers, and Adidashas more than 20 million followers on Facebook, where total engagements stand at more than 50,000 for Nike and over 200,000 for Adidas. Sponsoring sporting teams, players, and athletes is a key strategy adopted by apparel manufacturers to boost their presence in the market. Almost all major sporting goods manufacturers such as Nike, Adidas, and Puma sponsor popular football, basketball, baseball, swimming, tennis, and cricket players and athletes.For instance, in June 2016, the Arena Water Instinct brand from Arena Italia announced that it has been designated as the Official Swim Sponsor of the 2016 and 2017 IRONMAN European Series. Developed countries such as the US and the UK have relatively mature markets for swimwear. While product innovations and subsequent product launches are very common in these markets, developing countries like China, Brazil, and India are also gaining the focus of key players in recent times. For instance, in 2015, Speedo International expanded its business in both Brazil and China.

投资分析报告

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