基于全球云的业务分析软件市场报告(2017-2023年)
Cloud-business analytics software helps in interpretation and analysis of business data through continuous
exploration and investigation of old business performance to gain decisive insights for business planning over
cloud. Through application of statistical methods and tools in business performance data, a cloud business
analytics software conducts predictive analysis to derive decision-making insights and inputs. It helps the
organizations to optimize its business operations and facilitates informed & strategic decision-making. In
addition, it helps to uncover patterns and relationships between data streams and leads to automation of tasks
and processes for real-time responses in decision-making. The outputs are mostly used by managers, financial
analysts, security personnel, and key decision-makers of organizations. Demand for cloud-based business
analytics software is high in small- & medium-sized enterprises, owing to its low cost and enhanced usability.
In addition, demand for social media analytics, a part of business analytics, is on a significant rise due to increase
in popularity of social media marketing, which drives the growth of the market.