The global swimming pool market is likely to experience growth during the forecast period. This growth is attributed to the increasing construction of a large number of residential structures and hotels globally. The growth of the market will be primarily driven by urbanization. In 2016, more than half of the global population resided in urban areas, and this is likely to increase by 2021. The growing urbanization will result in the need for a better lifestyle and increase in infrastructure construction. The hectic lifestyles of people will result in a high preference for all amenities within the same infrastructure. This will likely drive the growth of the swimming pool market as swimming pools are becoming one of the most important lifestyle amenities.However, the high installation and maintenance costs of swimming pools remain a challenge in the market. Moreover, the cost of water is increasing because of the growing scarcity of water. This adds to the overall cost of swimming pools, which is a barrier to the revenue growth of the market.