Ease of mobility, innovation in functionality and style, and the demand for ergonomically designed carriers are the key reasons for the popularity of the baby carriers around the world. Unlike prams and strollers, baby carriers are preferred, as they increase the physical and psychological connection between the infant and the parent. Apart from providing ease of mobility and hands-free convenience, baby carriers have reduced the number of products that need to be carried while parents are out with their babies, majorly driving the demand for baby carriers. The industry’s growth has also been supported by an increasing number of certified babywearing consultants (people who are trained to teach others about the safe and comfortable use of baby carriers) and organizations, like Babywearing International, that seek to educate parents and other caregivers about how to use wraps and slings.