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全球室内位置搜索和广告市场报告(2016-2020年)
Location-enabled mobile devices include smartphones, tablets, and devices fitted in
vehicles. The location of such devices is determined by a mechanism known as
localization, which considers the user's browsing activities related to navigation,
lifestyle, shopping, social networking, public transportation, utilities, and games. Indoor
LBS provide information regarding ongoing local events, shopping, and entertainment
with the support of mobile devices. They have become a key component of marketing
strategies and monitoring systems.
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全球移动优惠券市场报告(2016-2020年)
A mobile coupon refers to the electronic ticket that is solicited or delivered by the cell
phone that can be exchanged for a financial discount or rebate while making a
purchase of a product or service. Generally, the coupons are issued by the
manufacturers of customer packed goods and services.
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全球保险技术市场报告(2016-2020年)
The insurance technology or insurtech is an increasing phenomenon that has
revamped the insurance industry to connect with a wider customer base consisting of
High Net Worth individuals (HNWI), upper middle-income group, and lower middleincome
group. The insurtech platforms have the potential to help insurance companies
to improve their relevancy to the customers to rebuild their trust. This will help in
customer engagement. The insurance companies are designing new products to meet
the changing customers’ needs, thereby establishing greater levels of transparency.
Therefore, with the help of insurtech platforms, there can be proper management of
data and risk, which would help in improving the underwriting accuracy and loss
prediction.