全球营销自动化软件市场报告(2017-2021年)
Marketing automation software is mainly used to streamline, schedule, segment, and
track marketing campaigns. The software reduces the number of repetitive tasks
associated with the conventional marketing processes and improves their overall
efficiency. It also provides features such as e-mail marketing, campaign creation and
management, data collection and storage, and data analysis and reporting. The
software connects different marketing channels such as social media, e-mail, and
content marketing to collect and analyze data. It assists organizations to generate
more revenue and a better ROI. It also helps store customer-specific data used in
customer segmentation and targeting, categorize customers based on common
interests and behaviors, develops appropriate marketing patterns, and integrates
marketing channels to deliver better customer experience.