租赁周期：单次租期90天以上• 客群对象：以企业客户为主，适合企业员工班车、接送客户等用车场景• 车辆特征：车型多元化，大型巴士、商务轿车、SUV等全覆盖• 计费方式：企业采购协商费用

Car rental companies offer automobiles on rent with a suitable fee for a certain duration, which can range from hours to months. Presently, various types of cars including economy cars, executive cars, luxury cars, SUVs, and MUVs are available on rent. These cars are rented for different purposes such as airport transport, local usage, outstation, event transportation, self-drive, and employee transportation. Besides basic vehicle renting, car rental firms often offer additional services such as entertainment systems, GPS navigation systems, and insurance. These companies offer their facilities to people who do not own a vehicle, whose vehicles are out for maintenance, or have no access or limited access to personal vehicles. In addition, owners of broken vehicles and tourists & travelers avail these services. This service is generally structured across various local branches that facilitate customers to easily return vehicles at their preferred locations. The car rental procedure is often managed through websites, making way for customers to book their vehicles online.

The continuous evolution of the Internet as a platform for business and trade and the success in monetizing digital content are driving the market growth. While there has been a clear improvement among consumers, in terms of willingness to pay for premium content, supported by the rise of affordable monthly subscription-based business models, piracy and unauthorized redistribution of copyright-protected content are also witnessing growth. Several organizations across the world are focusing on rapidly expanding their presence across various social networking sites. This is further allowing companies to exhibit and sell their products online by utilizing a content marketing strategy. As a result, companies are planning to implement intellectual property (IP) rights. This is expected to drive the demand for digital rights management and licensing. The increasing usage of digital documents, such as PDFs, word documents, and emails, is assumed to stimulate the growth of the market studied.