全民运动，运动健身人群中，男性占比超六成；除24岁以下年轻人外，其余年龄段分布较为平均，已婚人群占比高。

泡泡玛特通过持续迭代设计、多元化产品线和高频上新策略，有效延长旗下IP生命周期。以Molly为例，公司不断迭代设计、焕新IP形象以引领/适应不同时期的审美，20年起公司通过打造多元产品线（Mega、衍生品）+稳定上新满足不同用户需求。

截至8月20日晚，《黑神话：悟空》首日Steam销量超300万份，总销量超450万份，总销售额超过15亿元。 

文化传媒行业是指为社会公众提供文化产品和文化相关产品的生产活动的集合。根据Wind数据，以SW传媒行业分级为依据，可将传媒行业划分为六 个二级行业。具体可分为游戏及IP、广告营销、影视院线、数字/互联网媒体、出版及广播电视。

An amusement park is a type of entertainment venue that offers a variety of attractions, rides, games, and experiences designed to entertain visitors of all ages. Typically, amusement parks feature a combination of thrill rides, family attractions, themed areas, shows, live entertainment, and dining options within a designated area or complex.

BGM refers to any type of music that is played at low volume in various retail, commercial, and public venues and is mainly intended for passive listening. BGM is not intended to be the primary focus of the target audience and is mainly used for improving the ambiance of the space.

Carbon fibers are fibers composed mostly of carbon atoms and have a diameter of about 3-15 micrometers. The carbon atoms are bonded together in crystals, which are aligned parallel to the long axis of the fiber. This alignment gives the fiber a high strength-to-volume ratio.

我们认为，以行业库存水位为周期阶段，可将我国运动 户外鞋服行业的周期粗略划分为四个阶段，即周期危机累积阶段、周期危机爆发阶段、周期回暖兴起阶段和周期承压修复阶段。 行业历经三十余年的沉浮变化，又经历了周期波动，对我们有深远的启示。从周期的角度看运动户外鞋服行业，对于我们把握行 业在周期中的趋势以及探究个股择时信号具有一定意义。