A sleeping pillow is a support for the head used while sleeping on a bed. The pillow is a kind of sleep tool. Generally, the sleeping pillow could provide sleep comfort. From the understanding of modern medical research, human spine is a straight line from the front view, but three physiological curves from the side view. In order to protect the normal physiological neck bending protection, sleeping pillow should be used. Sleeping Pillow refers to a support for the head used while sleeping on a bed. It contains cotton pillow, down pillow, memory foam pillow, and others. The sleeping pillow industry is characterized by a large number of competitors, none of which are dominant. As raw materials are easily available and downstream market is wide, so manufacturers of sleeping pillow are distributed around the world. With the rapid development of economy and people's living standards gradually improved, global demand for sleeping pillow is increasing.

PESTEL analysis helps in understanding the impacts of macroeconomic indicators over the market. Shifts in the macro-environment factors can have direct impact on Outdoor Shoes market. The macroenvironment factors can impact the PESTEL that shape strategy and competitive landscape.

本报告是关于完善广州批发市场体系建设的研究报告。报告分析了广州批发市场的发展现状、存在问题以及战略思路，最后提出了对策措施。

本报告是对产业集群竞争力的研究。报告分为两个部分，第一部分介绍了产业集群竞争力的模型结构，第二部分以晋江市旅游鞋产业集群为例来对其竞争力进行分析。