The Americas smart farming market comprises major companies providing yield monitoring equipment, steering and guidance equipment, herd monitoring equipment, farm management software, and smart greenhouses and other such equipment and systems used in smart farming. This varied range of market participants provides opportunities to other players willing to bear the high risks involved in the industry. This chapter details the latest strategies and developments adopted by the key market players in the Americas smart farming market. In order to lead the market as well as engage in the process of market growth, a company needs to work in collaboration with the top market leaders, acquire the relatively weaker companies, bring new products and services to the market, and improve the existing products.

The content management software market was valued at USD 25,924.1 million in 2016 and is predicted to reach USD 93,758.8 million by 2025, growing at a CAGR of 15.6% from 2017 to 2025. Digitalization of enterprises has been a driving force for the content management market. The advancements in technology have transformed everyday objects such as consumer electronics, mobile computing devices, and others into a source of data. Data and information are the crucial aspects that provide contextual information for the successful functioning of an organization. Additionally, the significantly growing networking technologies and the ability to collect a variety of consumer data are enabling organizations to deliver customized solutions and services, which would further accelerate the market growth.