全球DIY市场报告(2016-2020年)
DIY home improvement stands as a key segment and constitutes the largest in the overall global DIY market. Home improvement involves renovating or remodeling one’s home. Although the practice of DIY is quite common in the Western regions, the market is slowly picking up in the emerging regions such as APAC and MEA. In Europe, DIY is widely practiced across the region. In countries like Germany and France, people are quite confident in engaging into DIY projects, enjoying it as a hobby. In the UK, the practice of DIY is more of a work rather than a hobby. The economic recession had an impact on the sales of the DIY market as customer confidence remained low in spending and thus led customers to postpone their home improvement projects. However, with the gradual recovery of the economic scenario, customers are likely to spend more on home improvement, thus driving demand in the DIY market.