泰国旅游和休闲行业报告(2018-2019年)
The tourism and leisure sector encompasses a range of subsectors: travel accommodation, F&B
establishments, medical tourism, entertainment services etc. Medical tourism is an important
subsector, given the country’s popularity among international medical tourists. Market concentration
is dependent on the subsector and product category, but most are generally competitive and
segmented with a large number of players targeting different customer and price segments. On the
other hand, there are a few large private hospital groups in medical tourism, which mainly target
high-end patients. The Thai government is promoting quality tourism and tourism in secondary
provinces, which should benefit players across all subsectors, including smaller players in the
secondary provinces.