进入数字经济时代，跨境电子商务正在改变传统贸易方式。全球跨境电子商务平台的发展降低了国际贸易的成本和门槛，为中小企业发展创造了历史性机遇，促进了世界经济普惠发展。在此过程中，全球贸易主体、贸易形态、商业模式、组织方式都发生了重大变革。与此同时，全球贸易规则和公共政策也面临着新要求和新挑战。

Colombia is the fourth-largest economy in Latin America in terms of nominal GDP, and the third largest country in the region by population, with 48.7mn people as of December 2016. Over the period 2011-2016, the trade sector performed well, with its gross value added (GVA) expanding at a CAGR of 3.5%, slightly below average GDP growth over the same period (3.7%) and reaching a share of 7.7% of the country’s GDP in 2016. Trade activity remains concentrated in supermarkets, which accounted for 47.3% of total retail sales in 2016, followed by specialised stores (34.6%), shopping centres (16.9%), and online retail (1.3%), according to EMIS Insights estimates. In line with global trends, online retail was the fastest-growing channel over the years 2011-2016, achieving a four-fold expansion of its sales in real terms during that period.