In recent years, fast-paced urbanization has led to major changes in the lifestyles of
people in both developed and developing countries. The rise in disposable income has
led to an increase in per capita expenditure, which has, in turn, increased consumers'
purchasing power and improved their living standards. Thus, the growing urbanization
and per capita expenditure are major drivers contributing to the growth of the global
household cleaning tools and supplies market.
Pigments are insoluble colorants that are usually available in the powder form. They
are insoluble in water and in most solvents. They are derived from minerals and can
also be produced synthetically. Pigments are often comprehended as value addition to
various products such as textiles, food products, cosmetics, plastics, paints, and inks.
Along with offering vast options in terms of color, pigments offer better color retention
in comparison with dyes.