Social CRM is an advanced form of CRM that uses social media services, techniques, and technologies to enable organizations to interact with their target customers. It is a business strategy supported by technological platforms, business processes, and social networks to help engage customers in a collaborative manner to provide mutual benefits to both parties. Social CRM has various applications, which include marketing, sales, customer services, social engagement with prospective customers, and social support for customers.

The IoT is a network of physical, tangible objects that are interconnected through technology and can communicate among themselves and with the internal and external environment. It connects hardware devices, embedded software, communication services, and IT services. It creates smart communication environments such as smart homes, smart shopping, smart transportation, and smart healthcare. The major components of the IoT are RFID, WSN, NFC, cloud services, gateways, data storage and analytics, and visualization elements. The IoT can efficiently monitor and manage many interconnected devices. With the advances in the IoT and the use of a network interface, smart machines can monitor and control various objects using microcontrollers via the internet from a remote location. The adoption of the IoT is expected to grow significantly during the forecast period because of the increased Wi-Fi and LTE wireless connectivity

Cloud security software offers security to cloud-based services or cloud computing architectures. It can be a standalone solution or a suite of products. It can consist of solutions for compliance, architecture, and governance, as well as IAM and data protection. A typical cloud security solution offers features such as encryption, IAM, endpoint monitoring, vulnerability scanning, intrusion detection, and application and messaging security. It helps in protecting cloud content from unauthorized access and data theft.

IT is an integrated platform consisting of hardware, software, and services that help organizations store, process, transmit, and retrieve information. The IT department of an organization manages all IT-related services, solutions, and software that integrate and streamline various processes to facilitate a smooth flow of information across the organization. It also helps organizations align their business processes with various technologies to improve the overall efficiency.

Cyber security threats are internet-based attempts to disrupt or damage IT systems and hack critical information using spyware, malware, and phishing. With the increasing use of mobile devices and applications, cyber threats are becoming a major concern for the Aviation sector. There is an increasing need for organizations in the Aviation sector to adopt cyber security solutions to ensure that critical information can only be accessed by authorized users. Cyber security solutions therefore help organizations in the Aviation sector to detect, monitor, report, and counter cyber threats while maintaining the confidentiality of IT systems. The increased penetration of the internet has given impetus to sophisticated attacks on IT business infrastructure.

Social media are a business tool that helps organizations create and maintain their visibility and brand image. They provide a wide range of services, communications, and feedback, which help in understanding customer demands and needs. However, this generates a huge volume of data from diverse sources and creates a gap between understanding these data and using them for the future benefit of organizations. BI bridges this gap and converts unstructured data into actionable insights and helps organizations make enhanced and well-informed decisions. Social BI uses enterprise tools such as CRM and marketing automation with BI output to aid in making collective decisions. It helps interpret the data generated from social networking sites. It is usually managed by a third-party analytical software solution that combines project management software and social media engagement techniques. Social BI is a relatively new concept and is thus witnessing increased adoption by organizations across various industry verticals.

Gesture recognition involves the mathematical calculation of human interactions using a computing device. The gestures captured by a camera are passed through a number of mathematical algorithms before the computing device interprets them and performs an action. The output of the mathematical algorithm is the functions performed on the devices.