亚太会展产业市场报告(2018-2025年)
MICE industry consists of organizers and suppliers that deal in the management and delivery of meetings,
conferences, exhibitions, and other related events held to achieve a range of professional, business, cultural,
or academic objectives. The activities of the MICE industry play a key role in the future growth for businesses,
cities, destinations, and other covered spectrums. Organizers of MICE events also provide other creative
services that include show displays, directional signage, banners, kiosks/exhibit space, event photography, and
AV/technical production; and event marketing and sponsorship management, group air fulfillment, on-site
event logistics and staffing, supplier management, virtual meetings, and risk management services.